Overview
We were awarded the exciting opportunity to shape the nutrition supplement brand Mind Body Nutrition from the ground up. Our comprehensive services included packaging design, content creation, brand identity and guidelines, digital asset creation and logo creation.
Mind Body Nutrition
Mind Body Nutrition (MBN) is dedicated to providing fair-trade and sustainable supplements that nourish both mind and body. Founded by diet aficionado Florian Paulus-Rohmer, MBN aims to create supplements that he would personally use. Since its inception, MBN has expanded its product range, promoting a healthier and more sustainable lifestyle.
High-performance products that are sustainable and fair
Chances and Challenges
Developing Mind Body Nutrition involved unique opportunities and challenges. Here’s how we addressed key aspects to create a standout brand, setting the stage for a brand with maximum impact.
Creating a memorable and unique brand identity was crucial for MBN to stand out in the crowded supplement market. We focused on developing a logo and visual elements inspired by Daoism's yin and yang and natural elements like leaf and brain veins to symbolize sustainability and mental strength.
Packaging needed to be both visually appealing and environmentally friendly. We used zero plastic and opted for sustainable paper packaging with different colour codings—muted colours for the basic line and rich, strong hues for seasonal products.
While MBN primarily targets fitness enthusiasts and athletes, it was essential to appeal to a broader audience interested in overall health and wellness. Balancing this dual appeal required careful consideration of design and messaging.
Maintaining a consistent brand experience across various digital platforms, including the website and social media, was crucial. This required cohesive content creation and strict adherence to brand guidelines.
The Results
Working with Mind Body Nutrition, we had the pleasure of bringing their vision of sustainable wellness supplements to life through thoughtful and innovative design.
Sustainable packaging
Mind Body Nutrition’s packaging is crafted from sustainable paper, eliminating the use of plastic to reduce environmental impact. The packaging is not only attractive but also functional, ensuring that all product information is clearly communicated while maintaining visual appeal.
Colour coding
We differentiated with colour coding to distinguish product lines—muted tones for the basic line and vibrant hues for seasonal products.
Dynamic Typography
Abstract, striking typography and lines give the packaging a modern and energetic feel, aligning with the brand’s commitment to sustainability and health.
WHy settle
for the ordinary?
At deerstreet, we collaborate with innovators to go beyond the expected. With creative vision and technical precision, we craft solutions that elevate brands and engage users. Let’s bring your vision to life and create something extraordinary together.