Overview
At deerstreet, we understand the transformative power of automotive innovation and harness it through extensive research. Each project is unique and requires a tailored approach, but we’ve distilled key lessons from our experience. Leading the way in automotive design, we merge conceptual research with dynamic design exploration to chart new paths forward.
Understanding the specific needs of OEMs
Our team's accumulated experience in automotive projects has given us deep insight into the unique needs of OEMs. This knowledge is vital in navigating the intricate layers of innovation projects. We are dedicated to using our expertise to foster partnerships that drive progress.
Collaborating with OEMs to drive innovation through collective expertise and tailored design solutions
How we do it
Here's how deerstreet stands out: drawing on our experience and developed processes, we've honed our approach to yield meaningful insights from past projects.
Innovation begins with a clear project scope, crafted in close collaboration with our clients. We align technological potential with user needs to create forward-thinking designs centred on our clients’ visions.
Extending our research across diverse fields and disciplines inspires innovative breakthroughs in human-machine interface (HMI) design.
By leveraging the vast resources available online, including social communities and user forums, we gather valuable user insights and real-time feedback.
We distill extensive research into actionable insights, ensuring our innovations remain relevant and targeted. This focused approach allows us to deliver precise solutions.
Speculative design enables us to explore new possibilities and challenge conventional thinking. By creating future scenarios, we anticipate user needs and guide the direction of HMI development.
Prototyping transforms concepts into tangible designs, facilitating rapid iteration and refinement based on thorough testing. This phase is crucial for validating functionality and user engagement.
In a fast-evolving technological landscape, selecting the right tools for each task is strategically important. Whether employing artificial intelligence or spatial computing, we choose the most suitable tools to achieve optimal results.
We believe that the true measure of our process is in the real-world success it brings to our clients.
Innovative Design Challenges
Identifying where to source information and effectively gathering intelligence are crucial skills when it comes to research. However, finding specific input can be challenging. In such situations, thinking outside the box is not just beneficial—it's essential. By expanding our perspective and broadening our research horizons, we uncover invaluable insights.
For instance, the challenge of designing an interface for standing vehicle operation prompted us to investigate related disciplines involving standing activities. This exploration not only widened our scope but also enabled us to devise innovative solutions by identifying common traits in seemingly unrelated applications.
Exploring other disciplines where machines are operated standing up can generate new ideas.
Designing an interface that is usable while standing and operating a vehicle is a challenge.
Insights from the Community
The vast expanse of the internet holds information on nearly every subject. But did you know that online communities can offer user insights at no cost?
By analyzing user comments on Aston Martin's Instagram account, for example, we gain emotional insights into consumer behaviour. This information, while not a substitute for quantitative analysis, is invaluable when it comes to creating realistic user personas and user flow examples. From a car enthusiast’s YouTube channel, we derived insightful user journeys to inform an innovation project.
User voices from the Instagram account of Aston Martin
For one innovation project, we were able to derive interesting user journeys from a YouTube account on cars.
Imagining Futures
Speculative design isn't merely a creative outlet; it's a strategic tool that pushes designers to consider all possibilities.
Through scenario planning and narrative techniques, we go beyond imagining the future; we prepare for it. These methods allow us to forecast user behaviour changes, technological developments and potential regulatory impacts.
Brainstorming session that turns abstract concepts into tangible innovations
Rapid Realization
Iterative prototyping is essential to our design process at deerstreet, enabling rapid transformation of ideas into testable prototypes.
This method allows for the quick exploration of functionalities and user interactions, while immediate feedback informs continuous refinements. Each iteration enhances alignment with user needs, accelerating the development timeline and improving design quality. By addressing potential issues early on, we ensure that prototypes evolve efficiently, minimizing late-stage changes and reducing development costs.
Innovation through iterative prototyping, testing this truck-HMI with a prototype optimized for standing operation
Impact
Embarking on a journey that melded innovation with heritage, we navigated through a series of strategic steps to redefine luxury automotive interaction.
Strategic Innovation
At deerstreet, we deliver more than just design; we provide a strategic edge. Our research and design expertise provides clients with a competitive advantage, ensuring their products are simultaneously appealing and at the forefront of technology.
Efficiency and Market Readiness
Our process is designed for efficiency, resulting in a quick transition from concept to market-ready products. This saves time and reduces costs, enhancing the overall value delivered to our clients.
Measurable Success
We commit to delivering results that can be quantified, such as improved user engagement and market share growth. Our client-focused case studies highlight the tangible benefits of our collaborations.
Connect with deerstreet to discover how our innovative approach can transform your automotive design projects into forward-thinking realities.
WHy settle
for the ordinary?
At deerstreet, we collaborate with innovators to go beyond the expected. With creative vision and technical precision, we craft solutions that elevate brands and engage users. Let’s bring your vision to life and create something extraordinary together.