Overview
We collaborated with Adidas to create “The Future View Report,” a publication designed for their management and future planning event, The Future View. This report serves as a strategic tool to guide Adidas AG’s vision and decision-making processes.
The Future View Report for Adidas showcases dynamic design elements with embossed covers and premium natural paper.
Dynamic Design for Future Planning
The challenge was to seamlessly integrate future insights with Adidas’ established corporate identity while maintaining a fresh and modern look. By using a variety of papers, textures, colours and layouts, we showcased the team’s research in a compelling and impactful physical form. Our objective was to present complex, future-focused content in an accessible and engaging manner, encouraging active participation in shaping the future. Sustainability was a key focus, reflected in both the content and the choice of premium natural paper.
The Future View Report features embossed covers on premium natural paper, offering a luxurious and sustainable design. The high-quality natural material provides an excellent reading experience and ensures longevity. Thoughtful layouts and dynamic design elements enhance readability and engagement, while visuals capturing key moments from the Future View event are seamlessly integrated into the report.
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