Overview
We joined forces with Aston Martin, with the aim of not just making waves, but navigating them differently. This venture is about redefining limits, blending top-tier HMI design with a UX that whispers luxury in every interaction.
Aston Martin
Aston Martin is synonymous with luxury and performance. The legacy brand crafts its human-machine interface (HMI) systems to blend intuitive technology with its heritage of elegance. This approach ensures every driver interaction is refined and seamlessly integrated, reflecting the brand's commitment to innovation and bespoke craftsmanship.
Bold visuals and a classic look and feel combine for this impressive brand.
Goals and Objectives
Our goal was to weave technology with tradition. The DB12 wasn't to be just another car, but rather a statement—a seamless integration of tomorrow's technology draped in timeless elegance, all while making every interaction feel like second nature.
Our meticulous attention to detail ensured that every aspect of design and functionality was aligned with the brand’s legacy of precision. From the interface layout to the responsiveness of controls, we created a seamless experience that reflects the high standards of the automotive industry.
We balanced the timeless aesthetic of the brand with modern digital features. The result is a design that honours the vehicle’s heritage while delivering a contemporary and intuitive user experience, perfectly suited for today’s tech-driven world.
Every visual element, from colour palettes to typography, was selected to exude sophistication and elegance. We crafted a digital interface that embodies luxury, ensuring that users feel a sense of refinement with every interaction.
By integrating the latest user experience principles, we developed a cutting-edge interface that’s not only beautiful but highly functional. Smooth navigation, intuitive controls, and responsive feedback combine to create a user experience that sets new benchmarks in the automotive industry.
Hop in and explore the visual symphony of the DB12's HMI. Experience the meticulous attention to detail and the seamless integration of the interface within the luxurious confines of the DB12, capturing the essence of innovation and elegance.
A seamless blend of luxury and innovation, offering intuitive control at the heart of the DB12’s HMI
As precise as a Swiss watch
Crafting precision in every pixel, our designs mirror the meticulous accuracy and timeless elegance of a Swiss watch, setting a new standard for visual perfection.
Crafted with uncompromising precision, each detail reflects meticulous craftsmanship.
Delivering flawless navigation: ensuring effortless control in every interaction.
The system’s visual design ensures an immersive in-car experience.
Visuals fit for a luxury vehicle
Capturing elegance: Each frame has been meticulously crafted, mirroring the sophistication and cutting-edge design synonymous with luxury driving experiences. The HMI's elegant visuals seamlessly complement the car's luxurious interior, embodying a perfect balance of technology and style.
The HMI is designed to align seamlessly with the luxurious materials and refined details of the DB12’s interior.
The home screen reflects the perfect balance between sophisticated design and precise functionality, creating an intuitive, user-centred experience.
Elegance in motion – the speedometer offers a bold and luxurious visual, perfectly matching the car’s high-performance nature.
How we got there
Embarking on a journey that melded innovation with heritage, we navigated a series of strategic steps to redefine luxury automotive interaction.
Teams tailored for Success
With our customized staffing approach for this project, we were able to tackle all tasks with the utmost efficiency. We used small, specialized teams perfectly suited to the tasks at hand, ensuring both structural flexibility and responsiveness to changes to achieve the best results.
Support along all project stages
From the initial concept to the final implementation, we provided expert guidance and resources, adapting to each phase's unique demands. This approach guaranteed constant progress and enduring excellence across all project milestones.
A Toolkit rooted in Design
Our methodologies equipped us to navigate the project's creative challenges with precision. This collection of methodologies, best practices, and innovative tools allowed us to craft solutions that were both aesthetically pleasing and functionally superior, ensuring that every aspect of the project was a success.
Building upon the foundation laid out by our specialized services, we delved into a suite of methodologies designed to bring our visionary concepts to life.
Our interactive workshops with Aston Martin propelled the creative synergy needed to innovate within the luxury automotive HMI space.
In-depth visual research ensured our designs aligned with the aesthetic and functional benchmarks characteristic of luxury vehicles.
Targeted UX enhancements refined user interactions, harmonizing intuitive functionality with the premium feel expected in high-end automobiles.
WHy settle
for the ordinary?
At deerstreet, we collaborate with innovators to go beyond the expected. With creative vision and technical precision, we craft solutions that elevate brands and engage users. Let’s bring your vision to life and create something extraordinary together.