Illuminating brands with boldness
We create brand and product experiences that leave a lasting impression, be it for start-ups or global corporations.
We do
Brand Positioning
Packaging and Print design
Communication Design
Visual Storytelling
What we do
We combine strategic consulting with top-tier creative services and extensive branding expertise. Our aim is to make our clients' brands stand out by developing memorable designs with attention to every detail.
We offer a holistic approach. We take care of our clients' brand positioning, CI, and all print products used for internal and external purposes. We do this by channelling strong creative direction and ensuring all touchpoints achieve the best possible synergy for the brand.
Audience Analysis
We start with a thorough brand evaluation, establishing the foundational elements essential for all subsequent design initiatives. We focus on developing strategies that last.
User research
User research informs decision-making. By uncovering insights into user behaviours, needs, and motivations, we can shape intuitive solutions.
- Demographic analysis
- Psychographic analysis
- Customer segmentation
- Competitor analysis
- Engagement analytics
Customer observation
We observe customers, which provides us with crucial insights into their behaviours, preferences, and problems. This first-hand understanding forms the foundations for innovation.
- Focus groups
- Surveys
- Customer feedback
- Behaviour analysis
documentation
Documentation provides a structured record of user behaviour, user needs, and feedback, supporting informed decision-making and fostering team collaboration.
- Audience profiles
- Stakeholder presentations
- Audience insights reports
brand strategy
We carefully develop a comprehensive positioning platform and meticulously define brand attributes. This strong foundation leads to the creation of a detailed brand brief and to the formulation of key messaging.
brand foundation
A strong brand foundation starts with a definition of core values, the mission and vision. This creates a framework for consistent communication and a strong brand identity.
- Brand purpose and ethics
- Brand vision and mission
- Core brand values
- Brand architecture
brand positioning
Brand positioning clarifies a brand's distinctiveness in the market, identifying its unique value proposition and target audience.
- Positioning statement
- Brand DNA
brand manifesto
A brand manifesto communicates a brand's fundamental purpose and beliefs. It serves to inspire both internal teams and customers.
- Brand messaging
- Tone of voice
- Key messages
creative direction
We then move on to envisioning and shaping the future brand and identity system. This process includes everything from designing a distinctive logo to establishing a comprehensive set of CI guidelines. Together, these form a cohesive brand architecture.
brand touchpoints
Brand touchpoints represent those critical interaction points where customers engage with a brand. These separate interactions combine to shape a customer's overall experience.
- Touchpoint positioning
- Touchpoint impact
- Uniqueness and synergies
Visual Identity
Visual identity includes brand elements like the logo, colours, typography, and design style. These are all crucial to ensure consistent brand recognition across all channels.
- Cohesive visual direction
- Logo and claim development
- Colour palette
- Typography
brand story
A brand story defines a brand through its origins, core values, and mission, fostering emotional connection and long-term customer loyalty.
- Brand guidelines
- Brand user platforms
- Digital asset management
Multi-touchpoint engagement
We offer comprehensive support for all brand touchpoints, from podcasts to posters, online engagement to print materials, delivering a consistent and powerful brand experience.
brand Assets & content
Brand assets and content (e.g. logos, claims and images) help a brand achieve a consistent look and feel.
- SEO
- Visual storytelling
- 3D visualization
- Photo and video assets
- Templates
Digital Touchpoints
Digital touchpoints refer to the platforms where customers interact with a brand. User experience is enhanced when these touchpoints are optimized, strengthening a brand's presence.
- Podcasts
- Newsletters
- Web presence
- e-commerce
- App development
- VR/AR
- Digital services
- Social media
Physical touchpoints
Tangible interactions such as retail stores, packaging and print create memorable brand experiences and customer relationships.
- Store experiences
- Print media
- Merchandising
- Packaging
- Exhibitions
- Installations
brand lifecycle
At deerstreet, we support brands through each stage of their lifecycles. From launch and growth, to maturity and revitalization, we deliver tailored strategies for long-term success.
brand Monitoring
Brand monitoring involves tracking brand performance and public perception to ensure alignment with strategic goals and identify areas for improvement.
- Performance measurements
- KPI analytics
- Reporting
- Stakeholder management
brand evolvement
Brand evolvement focuses on adapting and refining the brand to stay relevant and competitive in a changing market, ensuring long-term success.
- Agile improvement
- Situational adaptations
- Post-MVP states
outside perspective
An outside-in perspective provides objective insights into a brand's strengths and weaknesses, helping to identify opportunities for growth and innovation.
- Cross-industry insights
- Outside-in perspective
- Sounding boards
How do we do it?
Get stuff done.
And then iterate.
Then iterate.
Then start from the top.
Framework
We elevate brands via our Brand Experience Framework, strategically positioning them to connect with audiences and stand out in the marketplace. From initial insights to final execution, we shape bold identities that resonate and are built to last.
We develop creative ideas for brand and product experiences that are designed to make a lasting impact. We incorporate our clients' strategic input, ensuring an alignment with the brand vision.
We gather insights from users and conduct market research to understand brand perception and find areas in which we can excel.
We perform competitive positioning analyses and research consumer behaviour to uncover opportunities to stand out.
We define a clear brand strategy and experience guidelines, collaborating alongside clients to refine and strengthen brand messaging.
We assess and implement brand experience initiatives, iterating based on client feedback, to enhance market presence and maximize impact.