Defining digital experiences in and around vehicles
We design innovative human-machine interfaces (HMIs) that transform vehicle experiences and seamlessly integrate cutting-edge technology to ensure best-in-class connectivity and usability.
We create
Concept Cars
Production vehicles
Ecosystems
Assets
What we do
We fuse strategic consulting with top-tier creative services and unparalleled expertise in mobility and software. This allows us to deliver tailored solutions that address current needs and anticipate future challenges. Our team provides innovative strategies to help you navigate complexities, drive growth, and stay competitive, all with a focus on practical and powerful results.
User Research
Understanding the needs and behaviours of our users is at the core of our design process. We leverage in-depth user research to create human-machine interface (HMI) systems that are not only functional, but a delight to use.
analysis
From field studies to desk research; from surveys to creative funnel testing: our process ensures we have a broad range of analysis upon which we can establish facts and a holistic understanding of client needs.
- User interviews
- Surveys and questionnaires
- Field studies
- Desk research
- Social ad-based funnel testing
Human centred concept creation
Based on the insights we've gained, we create human centred concepts that deliver lasting value for brands and their customers. We're agile by heart. We're driven by software. We're close to our clients.
- Ideation
- Wireframing
- User journey mapping
- Persona-driven design
- Storyboarding
- Prototyping
- Co-creation workshops
TESTING & VALIDATION
Ensuring the reliability and functionality of our human-machine interface (HMI) products is our top priority. Our comprehensive testing and validation processes guarantee that our clients' products meet the highest standards and exceed user expectations.
Accessibility
We create accessible, user-friendly experiences for all users, ensuring inclusivity and compliance with accessibility standards. The results are based on facts, not assumptions.
- Diverse user group testings
- Accessibility audits
- Compliance expertise
- AI-supported testings
Testing
UX testing services ensure our clients' digital products are intuitive and user-friendly thanks to rigorous validation and real-world testing. We achieve this supported by agile prototypes.
- Usability testing
- Quantitative and qualitative testing
- Prototyping
- Expert analysis
- Focus groups
- Remote user testing
Consulting
We support our testing and validation services with high-quality consulting, to ensure both efficient budget management and continuous improvement.
- Future-proof checks
- Competitor analysis
- SWOT analysis
- Seat buck set-up
- Software training
- Software pipeline
Frontend DESIGN & Development
We are driven by understanding and defining our clients' brand positioning. Then, we translate it to a vibrant user interface. Our frontend development team brings these concepts to life with cutting-edge technologies and best practices, ensuring a seamless and engaging user experience.
Brand FIT
We analyze our clients' brands to establish a long-term visual direction. Our approach is driven by a sound understanding of target groups, key markets and current trends. We bring our clients' visions to life.
- Trend analysis
- Mood boards
- Brand voice alignment
- Holistic brand experience
Visual Design
Be it custom icons to multi-screen production vehicles rendered in real-time, they're both based on pixels. Our job is to align them to tell a story that sticks in people's heads.
- Visual direction
- Icon creation
- Pixel perfect UI design
- 3D real-time generated interfaces
- Multi-brand design systems
Frontend development
We bring concepts to life and enable high-performant user-testing on cross-platform devices. This means that we can constantly improve the experiences we design, from enhanced prototypes to frontend development.
- Interactive prototyping
- UI development
- Cross-platform development
- Performance optimization
- Accessibility
Quality assurance
We strive to deliver a high-quality human-machine interface (HMI) product. Our rigorous quality assurance processes ensure that every aspect of the HMI system is thoroughly vetted and meets the highest standards.
Processes
High-quality products need high-quality processes – and highly-skilled teams. We test our processes with clients around the globe, combining the best of both worlds: automotive standards and software agility.
- TISAX® (in progress)
- Agile mindsets
- Solution-oriented
- Manual testing
- Internal quality levels
Industry standards
Besides ensuring our quality standards and processes are TISAX® certified, we use industry-known software and pipelines. We don't just use them internally – we train various OEMs to share our perspective and knowledge to constantly develop in the sectors of brand, UX, UI and animation.
- Figma
- Unity
- Unreal Engine
- Cinema 4D & Blender
- Adobe After Effects
- ProtoPie
- Houdini
- CLO | 3D
- Marvelous Designer
- Atlassian
- Adobe Creative Cloud
- Stable Diffusion
- ComfyUI
- DeepMotion
Project Management
Our structured project management services coordinate tasks and create assets for decision-making meetings at all levels. We ensure seamless communication and deliver high-quality materials, from slides to advanced creations, all of which support informed decisions.
Coordination
We coordinate decision-making meetings, including organizing agendas, materials, invitations, technical needs, moderation and documentation.
- Stakeholder identification
- Stakeholder management
- Project management
- Agenda and invitation management
- Tracking tasks
- Decision logs
creative Services
We tell our clients' stories using visual artifacts, not just through polished slides. We create audience-focused presentations, infographics, animations, reels, 3D rendering and other assets, all of which boost our clients' message.
- Digital assets
- Physical assets
- Mixed reality
- Workshop facilitation
How do we do it?
Get stuff done.
And then iterate.
Then iterate.
Then start from the top.
Framework
Welcome to the world of human-centred design (HCD). Here, the user is at the heart of our designs. The deerstreet HCD Framework is dynamic and iterative, enabling us to craft solutions that consistently meet and exceed user expectations.
We generate innovative digital ecosystems and user-centric operating concepts, to enhance both the exterior and interior design of vehicles, considering client insights to ensure alignment with brand values.
We collect user feedback on current automotive interfaces to understand user needs and preferences for in-car experiences.
We investigate user interactions within the vehicle to identify pain points and opportunities. We then analyze automotive trends and competitor offerings, so we have the full picture when it comes to the development of user-friendly in-car systems.
We clearly outline design requirements and user needs, collaborating with clients to ensure the development of intuitive and engaging automotive HMIs.
We test automotive interface prototypes with users, refining these prototypes based on feedback to enhance the user experience, ensuring it aligns with both client expectations and brand values.